Clémence Poésy is back for Chloé, as she has been asked to be the face of a brand new “sophisticated and seductive” fragrance to be released at the end of the year.
You may remember that Clémence was the very gorgeous face of Chloé Eau de Parfum between 2008 and 2010 alongside Anja Rubik, but now she is going at it alone; and we are pretty excited to see the finished results!
“I am very proud and honoured to represent Chloé fragrance again,” she said. “When Chloé approached me, I immediately accepted. “It was so evident for me to come back to a brand that I feel so connected to.”
And it looks like the feeling is mutual, as the brand is pretty chuffed to see her return too…
“Working with Clémence on the ad campaign has been such a joy,” added Clare Waight Keller, creative director of Chloé. “She captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the Maison and what is so modern now.”
We couldn’t agree more, and we cannot wait to see the ad campaign when it launches at the end of the year. Watch this space, because we predict it’ll be bigger and better than ever!
