We do love a good video campaign, and French Connection’s AW10 ad is especially good, and rather funny. Plus, it’s directed by cinematographer Eduard Grau, the very talented man who worked with Tom Ford on A Single Man. There needn’t be a better introduction, really.

We caught a sneak peek over the weekend, and if you’re partial to a beard, a French accent and a dollop of dry humour, we think you’ll love it as much as we do.

It’s probably worth mentioning that the new collection looks pretty great, too. The brand took a new direction last year, and it seems to be paying off with fashion-forward prints, chunky knits and soft cuts.

Take a look at the collection for yourself here – there’s a great printed shirt-dress and some super cool clog wedge boots we’ve got our eye on – and and don’t forget to check out the campaign video whist you’re there.