A brand new website named ICorrect has just launched, allowing celebrities to post and correct untrue rumors written about them in the media – set up by former billionaire David Tang, the site allows high-profile individuals to refute allegations made against them for a small fee of $1000 (£650) per year.

With already a huge number of followers and participants, the site has seen supermodel Kate Moss and designer Sienna Miller take to the net and clarify that the Twitter accounts set up in their retrospective names don’t actually belong to them.

“Don’t try connecting to me on Facebook or follow tweets from Kate Moss, the real Kate Moss doesn’t use these social networking sites. I correct all of the imposter profiles pretending to be me and the xx twits tweeting under my name,” writes Kate.

“I am not on twitter and have never been on twitter. Anyone claiming to tweet as Sienna Miller is not me,” adds Sienna.

British model Naomi Campbell has also jumped on the rumor-refuting bandwagon, by posting a lengthy rebuttal against the allegation made by the Sun that she was pleased Russia had won the World Cup 2018 rather than England, reports Vogue UK.

“I have never ever expressed any opinion either way about whether FIFA made the right choice for where the 2018 World Cup should be held – I wouldn’t do that, not least because I don’t know enough about the technicalities or process. Privately, as someone who is proudly British, I totally supported my country and hoped it would be successful in its bid. My only comment was that, since FIFA has MADE the decision to stage 2018 in Russia, I truly know and believe that Russia will make a great job of it. I now live in Moscow so I can see that the Russians are more than capable, and are totally determined, to make 2018 a great World Cup spectacle.”

So anyone in the public eye who has wrongly been accused now has a voice of reason – but the question is, are they telling the truth themselves?