Who better to model Nicole Richie’s Macy’s Impulse line than the pint sized designer herself, eh?

The 70s-inspired, retro, bohemian theme of the collection is just as evident in the ad campaign as in the actual garments themselves, which makes the pics all the more striking and tempting.

We do wish some of the pics had been a tad less Photoshopped though, as we’d like a better and clearer look at the clothes, but from what we can see it’s looking good. Of course they’re going to look good though, they are being modelled by Nicole Richie who has the power to make virtually anything look appealing.

Still, we’re excited to see more of the collection – we’re particularly keen on the printed top above, as well as some of the floral dresses. Any pieces taken your fancy yet?

Don’t forget, the collection is available to buy from the middle of September, with prices ranging from $49 and $149.