Here’s an interesting collaboration… Lady Gaga, Queen of pop, (aah – we see where this is going) her manager Troy Carter, and Terry Richardson are teaming up to launch ‘Pop Water’, a brand new drink that’s supposed to be a darn sight healthier than the sugary beverages currently in circulation.
So why did the trio decide to team up and take over the soft drinks market?
“We noticed none of the brands had music in their DNA,” Troy Carter said. “We felt we could build something with relevance to music and pop culture if we built something from scratch.
“We see what’s happening in New York where people want to get healthier, looking for alternatives. When we saw what was happening with Subway and how they completely disrupted McDonald’s… it’s a bigger movement than what we expected.”
Well it’s good to know they did their homework. It looks like Lady Gaga will be appearing in the ad campaigns, while Terry will serve as the brand’s creative director.
The drink – which is said to contain just 30 calories and 7 grams of sugar – will come in an assortment of flavours including apple, orange, pineapple and grape, and will firstly launch in California before branching out. We’re kind of excited to see where this goes, aren’t you?
