Nine designers, three fashion shows and one Couture definitely makes a launch party worth remembering.

Couture, the provider of new fashion experiences, launched on Thursday 11th at the Light bar in Shoreditch (London) where a union of fashion, style and partying was on the agenda for the evening. In addition to music, socialising and a general festive atmosphere, the nine designers were given the opportunity to display their work to consumers and London’s fashionista.

“The crowd is so diverse. ” Said Esther Williams, one of Couture’s core team members, “but they all have one thing is common, a love of fashion”

The first of the shows focused on designers from London’s top fashion schools including ‘Central St Martins’. Each label showcased fresh and innovative pieces for women from a generation of new fearless and imaginative designers. The labels on show were Sunny Park (Sun-Hwa Park), Iron Curtain (Luda Gelbutovskaya), Nicolerenee (Renee Christopher) and Labeija (Ian Labeija).

Emerging male models took centre stage for the second show. Dressed in the urban uniforms of Batlow (Mark Bajade & Timothy Ross-Watson) and Patrick Kevin they filled the runways with an air of strength and defiance. In between the two male designers came the surprise female swimwear section by Antoinette Olivia, featuring bags by Urban Knit. Each bag, a union of European and African influences, represented the cultural diversity of the designers Dolapo James & Dayo Omikunle.

Encompassing the entire third show, the undoubted star of the launch was Prangsta, by designer Melanie. Accompanied by a classical violinist, her theatrical pieces mesmerised the crowd with a magical magnetism. Melanie’s collection covered everything from princess to pauper, with the rags to riches feel captured in pieces almost grandiose in their design to others with exuding vintage chic. The Prangsta show only added to the overall feel of the night; the crowd realised they were witnessing the birth of something special.

“Tonight has been fantastic�I mean the clothes, the crowd, the organisation, everything has been so professional. I’m defiantly first in line for the next one.” Said fashion enthusiast, Amber McConville.

All that was left was for Melissa Carew and the rest of the Couture team to thank everyone involved. With the fashion and the style taken care of the dancing in the runways that rounded off proceedings ensured that partying was not in danger of being overlooked.

Text: Folu Merriman-Johnson

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