Face of L’oreal, Scarlett Johansson has signed a multimillion dollar deal to be the face of her new range with sports clothing company Reebok. Bit of an odd partnership as Johansson is known more for being glam rather than athletic, but no doubt it will be successful one. The retro range will be called Scarlett Hearts Rbk and is scheduled to be on sale in Spring 2007….
According to Reebok,
“Scarlett embodies the pulse points of our brand — individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women’s footwear and apparel collection and also for our exciting new women’s campaign.”
Simply, Reebok hopes the deal will attract more female customers….and they believe Scarlett is the right person for the job…..
[Brand Republic]
