Of late its become trendy to be conscious and really this is one trend that can’t be knocked. In a bid to “do her bit” WFP’s Honorary Spokesperson Lauren Bush has launched the “FEED Bag” as part of her work with the UN World Food Program (WFP). Designed by Lauren herself the sturdy reversible tote bag is a practical reminder that we can make a difference.

The “FEED Bag” is available exclusively at Amazon.com for $59.95, proceeds from sales will be used to feed an underprivileged child for a whole academic year.