Doesn’t time fly when you’re having fun? Remember back in March we reported that our fave ex O.C star Rachel Bilson would be launching her own clothing line with a little help from DKNY Jeans.

Well the ads have started doing their rounds on the blog circuit and judging from the image above, the line will pretty much reflect Rachel’s sense of style. Cute with an edge.

It appears that DKNY intend on focusing on the teen market with this one , according to WWD the campaign will only run in Teen Vogue and Cosmogirl.

The line launches in September and will only be available in the U.S starting from September.