Denim is our fail-safe, right?

After all, you can never have too many jeans, and let’s face it, they’re one of the few items that are always in fashion. So, if you’re thinking of purchasing a new pair, listen up: High Street giant Gap are launching a new 1969 premium jeans range.

The collection, which launches nationwide today shows Gap leaning back towards their denim heritage and doing what they do best.

The style gurus at Gap have been busy reworking classic cuts at every level to bring both men’s and women’s jeans bang up to date, creating a series of uber cool, brilliantly designed denims that reflect current seasons’ trends. The price, you’re wondering? Well that’s where it gets even better , all styles retail under $70 (that’s around £40 for our British friends). Wow, we’re sold.

Washes from dark to light to distressed; details from buttons to stitching; fits from skinny to loose , Gap’s new range has covered it all. All fits are set to remain the same from season to season, but styles will change with trends, making this store a first-stop shop for all our denim desires.

This is one collection not to be missed.