You might associate British sports-casual brand Henri Lloyd with the local townies rather than your less than average style-conscious male. But with their latest collection the Brit label have built on their sports-casual status to bring a rather sophisticated feel to their signature look.

With subtle influences visible from places as far reaching as mod culture and riviera style the brand have managed to bring together a strong yet simple collection. In particular we’ve spotted this season’s Turi Jacket, a classic short style sports jacket which has been updated with a contemporary take on the tapered bomber. In clean white the jacket will look great as a summer alternative to a trench for a retro sportswear look. And ofcourse, the signature Henri Lloyd brand name is embroidered on the left breast of the jacket, so at least if you lose it you’ll know whose name you’ll be looking for…

Turi Jacket £125 available now from Henri Lloyd.