Calling all mop-top, parka wearing mod-boys out there – Liam Gallager’s 1960s inspired label Pretty Green is set to open a temporary pop-up store on the iconic Carnaby Street at the end of the month, and we can’t wait to take a look inside. Set over two storeys the 2000sq ft store will house both the black and green label collections and will be the first dedicated Pretty Green store in London. The store promises to be haven for the contemporary Mod-boy, featuring exclusive one off pieces, an impressive panoramic image of the man himself on Brighton beach in the basement, and every Liam wannabe’s dream vehicle, a Lambretta Li 150 series 3 replica scooter.
The label’s attention to detail and emphasis on quality fabrics, cut and classic tailoring has made it a huge success with men after that 1960s look that Liam embodies, so here are a couple of pieces we’ll be rushing down to the store to take a look at. We love this classic Parka – possibly the epitome of Mr. Gallagher’s style – but also a great wardrobe staple that’s perfect for Autumn Winter.
Team the parka with this oxford button down shirt (currently in the sale…£75.00 £52.50), a cheeky swagger and a mad fer’ it attitude, and you’ll have the Pretty Green look down to a tee.
Pretty Green Temporary will be open at 11.00am, Friday 30th July -57 Carnaby Street, London.
