Etam attracted quite the star-studded crowd at its latest lingerie launch in Paris’s Grand Palais yesterday – Kate Moss came (on the arm of YSL’s Stefano Pilati, no less) to watch boyfriend Jamie Hince perform with the Kills, Beth Ditto sang, as did Boy George and models Natalia Vodianova and Eva Herzigova sat front row – but one caught our discerning eye more than most: Alexa Chung.

Swapping thigh-skimming hems for calf-swinging ones, Alexa wore a navy polka dot mid-length dress – fashion’s favourite finish thanks to its Seventies obsession – with a large rust-orange and white flower print and matching pannelled trim.

And, becasue no one works a vintage-inspired look quite like Ms. Chung, she teamed her Seventies throw-back dress with a matching skinny belt with chunky black YSL platforms for a cool, contemporary twist.

Is that a new darker ‘do we spy as well?