As another spring season begins to roll around once again, it’s time to bring out fashion’s big guns, well, spring/summer 2011 collections that is. And with Longchamp’s latest sun-infused ads, we’re definitely in the new season spirit.

Longchamp ambassador and British super Kate Moss is once again modelling the brand’s latest line of summertime bags, and sporting a Seventies-inspired get-up, Moss’s sun-bleached locks, eastern kaftans and wide-legged trousers certainly give off that hippy chic vibe.

Kate, who reportedly got engaged to long-term boyfriend Jamie Hince just last week, is said to have been shot in Morocco for the campaign by renowned photographer Alasdair McLellan, reports Vogue UK.

With striped oversized beach bags, nude leather satchels and mini cotton spaghetti-strapped handbags, the new batch of Longchamp beauties is a far lighter and brighter one than we’re used to – but in this case, change is for the good.

See the full collection here.