As Burberry unveil yet another Burberry Brit store in New York’s Bleecker Street this week, you’ll be glad to hear the coveted British brand is bringing it home as it reveals plans to open a brand new store in London’s prestigious Covent Garden this April.

By setting up stores in hip and trendy areas such as Bleecker Street and Covent Garden – both of which pose an eclectic mix of high-fashion and vintage boutiques – Burberry is hoping to reach out to a much younger clientele.

“They both speak to a real youth culture. Both areas have young stores and are vibrant. Covent Garden has skateboard shops and a market,” said a spokesperson for Burberry.

The Bleecker Street store was designed by Burberry’s chief creative officer Christopher Bailey, and sells products at the cheaper end of the scale. So, much like its overseas buddy, the new London branch will sell accessories, menswear, womenswear, fragrances, timepieces and eyewear – all topped off with an affordable price tag, reports LDNfashion.

Now that’s what we like to hear!