Iconic British brand Mulberry was undoubtedly inspired by blooming flowers and romantic secret gardens for its spring/summer 2011 collection, so on March 23rd it took its giant neon roses to the Grand Hyatt Hotel in Seoul, Korea, to present its sunshine-infused catwalk collection – and of course, Mulberry muse Alexa Chung came along for the ride.

Showing off her DJ talents once again, Miss Chung looked effortlessly chic in a Mulberry pleated lavender shirt dress from the label’s autumn/winter 2011 collection on the night – not forgetting the gorgeous camel mixed hair calf Alexa bag she had safely tucked under her arm all evening.

Whilst listening to Alexa’s musical delights guests feasted on miniature foodie treats, including burgers, fish and chips, quiches and chocolate and Guinness cupcakes, washed down with rose Bellinis and watermelon Martinis – how very British indeed.

And at the end of the night everyone left with a seasonal cotton tote featuring the brand’s signature white rabbit popping out of Alexa Chung’s namesake bag – not that we’re jealous, or anything.