The Advertising Standards Authority has cleared luxury fashion label Miu Miu of breaching social responsibility after the company received complaints from the public that the model used in its latest spring/summer 2011 campaign (pictured above) was too skinny.
The model in question is 23-year-old Kasis Struss from Poland, who received criticism for being ‘significantly underweight’ – if we’re honest, she is very slim, but she’s not the skinniest model we’ve seen in fashion.
In fact, only two people complained to the ASA about the image, but their indiscretions have been over-ruled due to onset lighting making the model appear even thinner than she actually is.
The ruling states: “The ASA noted that the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible.”
A spokesperson for Prada, the Italian fashion house that owns Miu Miu, said they firmly believed they had “acted responsibly and within advertising guidelines,” reports the Telegraph.
What do you think? Is the model in question underweight, or simply blessed with a tall and slim stature?
