As if you need another reason to head to New York right now, last night Madewell opened its new store on Lower Fifth Avenue, where the coolest kids in fashion partied at a private soiree.

The brand may not be big on British shores just yet, but stateside, as our US readers will know, J.Crew’s sister label is loved for its preppy downtown staples, and the celebs are as big a fans as any, not least Alexa Chung, whose debut collection for Madewell was an instant sell-out.

Needless to say she was there to celebrate its biggest store yet in NYC’s cool shopping district, alongside fellow style-setters Julia Restoin-Roitfeld and Tennessee Thomas last night.

We’re pretty jealous of you yanks right now, but hey, if it means we’re one step closer to getting a Madewell over here we’re all for it.

[Elle UK]