With the Jimmy Choo franchise still up for sale, it looks as though the competition is about to get a whole lot fiercer as the label’s owners, TowerBrook Capital, are considering going public with the bidding proceedings.

The luxury label is apparently pondering over the idea of floating on the Hong Kong stock exchange for an estimated £650 million, adding further competition, and an almost certain increase in offers from the remaining highest bidders.

As it currently stands Jimmy Choo the designer is out of the running, while The Jones Group, who also own Nine West and Stuart Weitzman, have been named one of the top potential shortlisted buyers for the Choo franchise, alongside Bahrain-based Investcorp INVB.BH and German luxury company Labelux Group, who have put in a joint offer for the footwear label, and US private equity firm TPG, who have also put in a bid, reports Vogue UK.

Stay tuned for more news on this on-going bidding war.