You may, or may not, have seen Cadbury’s latest campaign which aired last week, but it seems model Naomi Campbell is already considering taking legal action against the company for possible racism.
Naomi is said to want to take action against Cadbury after it launched a new advert comparing her to a chocolate bar, with the campaign slogan reading “Move over Naomi, there’s a new diva in town”.
“I am shocked. It’s upsetting to be described as chocolate, not just for me but for all black women and black people,” said Campbell. “I do not find any humour in this. It is insulting and hurtful.”
The supermodel is said to be exploring “every available option” to take action against the images that appeared in supermarkets and national newspapers.
Krafts Foods currently own Cadbury, and have removed all the campaign images nationwide, with no plans to repeat them, reports Vogue UK.
“It was certainly never our intention to cause any offence and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss,” read a statement from Krafts Food. “Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offence to any section of society.”
We’ll keep you posted as this story unfolds.
