Rihanna becomes the new face of Emporio Armani Underwear and Armani Jeans

News has literally just broken that Giorgio Armani has announced singing sensation Rihanna as the new global face for Emporio Armani Underwear and Armani Jeans for autumn/winter 2011.

The advertising campaign has apparently already been shot on location in New York, and is set to feature the stunning pop princess in all her sultry glory as she models the latest collections from the Armani brands.

Rihanna has already won a Grammy Award this year and sold over 20 million records worldwide – and, now that she’s taken over from Megan Fox as the new face of the Italian luxury label, we’re wondering where her world domination will end.

Not that we’re complaining, mind. The images are set to be released in September this year worldwide – and we, for one, simply cannot wait to see them!

Don't go just yet. There's more:
  1. First look: Rafael Nadal for Armani AW11
  2. Top Stories this week: Kate Moss and Rafael Nadal get naked, Kim Kardashian wears THREE wedding dresses and much more!
  3. Top stories this week: Rihanna poses for Armani, Cheryl Cole designs shoes, Kate Moss launches Rimmel lipsticks and MORE!
  4. Watch Rihanna’s sexy Armani film noir video
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