You might think of your timepiece as nothing more than a considered decision about personal preference and functionality, but you know, what watch you wear says as much about your style as your wardrobe does.

Leather leans towards a love of classics, rubber reflects your inner active adventurer, and diamonds let everyone know you love a bit of bling (and a wealthy man).

Okay, so that’s three swooping assumptions right there, but think about it – you’ll spend weeks umming and ahhing over that dress and months musing over that bag, so why should your watch be any different?

Truth is, a watch is a wear-forever investment piece. That’s not to say you won’t want to update it in five years, or buy an alternative for evenings, but when we buy a clock for our wrist, we want it to look luxe and last a lifetime.

So, we suppose you’ll want a wide choice of watches to weigh up your options, right? Right. Well, take a minute to meet Time2 (there are too many time-related jokes we could throw in here).

Time2 is a leading watch specialist stocking over 100 of the best brands, spanning everything from ultimate luxury (Rolex and Omega) to high end designers (Emporio Armani and Michael Kors) and classic affordables (Casio and Timex).

And we’ll be honest, they offer some of the best selections on the web.

Whether you’re looking for the latest in ladies watches or the new must-haves in men’s watches, we defy you not to track down a ticker you’ll never want to take off!