Anyone living in – or with access to – London right now may need a diversion to Harrods, particularly if they’re Marc Jacobs fans.

The eponymous label of America’s favourite designer has just popped up in London’s luxury department store for the first time ever, and let’s just say you won’t be able to miss the specially curated window.

Hanging and hiding among a super-sized hot pink cow (yes, really!) is a gorgeous selection of handbags from Marc Jacobs’ autumn/winter collection, as well as two bespoke bags designed in exclusive colourways especially for Harrods.

We popped along to the installation’s launch yesterday morning to have a browse of the all-new boutique over coffee and cake before its official opening to the public, and though being greeted by a bright pink cow at 8.30am is a rather strange concept, we can’t think of a better start to the day.

The Marc Jacobs pop-up window will be on display at Harrods until October 8th, so we suggest anyone looking to add to their handbag collection (or wanting to get familiar with a fashionable farm animal) gets down there sharpish.

Look out for the muted cream and tan Mini Stam bag in Python, exclusive to Harrods, and the glittering gold snakeskin clutch – the ultimate party bag (both pictured in the gallery below).

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