With the latest technology around, and outrageous, boundary-pushing stars such as Lady Gaga and Nicki Minaj to compete with, we totally understand why many ad campaigns are going that extra mile to stand out from the rest. 

However, Gwyneth Paltrow’s ad campaign for the Coach spring/summer 2012 Heritage collection proves that a little simplicity goes a long, long way.

Who needs special effects or anything that could potentially rub the ASA up the wrong way when you can have a Hollywood A-Lister modelling the clothes and accessories in surroundings that are identifiable to the target audience?

So once again, Coach have hit the nail on the head – and what great pieces of arm candy they’ve chosen to feature in the ads too.  Apparently the Willis and Madison Lindsey bags are Gwyneth’s faves!

We don’t think Coach should mess with this winning formula as Gwyneth Paltrow and photographer Peter Lindbergh have once again created magic.