Remember back in January when we showed you the beyond-stunning spring/summer 2012 ad campaigns from Agent Provocateur? Well, you may also remember that we promised you an accompanying short film… don’t say we don’t stay true to our word! 

Akin to the print ads, the video – which was directed by Ridley Scott’s daughter Jordan Scott – also stars the gorgeous French actress Mylène Jampanoï, and is just as soft, dreamy and understated.

We totally understand why Agent Provocateur has decided to tone down the overt sexiness, as even the pieces themselves have a more subtle and romantic feel to them.

No matter what though, Agent Provocateur ads and products are still as beautiful as ever, and we bet every woman will feel like a sex goddess in them.

Do you like the new Agent Provocateur vibe or should it go back to its old ways?