As we were making our way to the Hermes Leather Forever Exhibition yesterday morning (more on that later!) we informed you that Karl Lagerfeld was rumoured to have snapped up Brad Pitt to be the face of the iconic Chanel No.5 fragrance. And now the fashion House has officially confirmed it! 

Even though Brad Pitt is Hollywood royalty and always looks dapper at red carpet events, we never imagined that he would be the sort of person to front a Chanel fragrance ad… let alone one for a perfume that is and has always been for women!

So what’s going on? Is Chanel releasing a special male version of the fragrance?

Well, no. At least, we don’t think so. But we do know that it will be special; why else would Chanel shell out a reported eye watering seven-figure-sum to secure Mr Angelina for the campaign?

Apparently Brad is shooting the ad campaign in none other than London this week… do we suspect an Olympics or Jubilee theme? Watch this space!

[Elle]