Karl Lagerfeld was quoted saying that Joan Smalls would be the one and only face of the new Fendi campaigns for the autumn/winter 2012 season, and don’t worry, he hasn’t gone back on his word!

Top model Anja Rubik and hot British DJ Mark Ronson are actually snuggling up for the ad campaign of the first ever Fendi men’s fragrance, Fan di Fendi, which reports are claiming will be released this September.

Although, we feel it should probably come with a small disclaimer stating that you probably won’t be wooing a blonde supermodel like Anja Rubik every time you spray the scent. Especially since most men don’t look like Mark Ronson either. (If they do then we have clearly been looking in all the wrong places!)

Will you be buying this scent for your man, or do you fear an array of leggy blondes will be all over him in the back of a car?