Taylor Swift’s brand new, fairytale-inspired ‘Wonderstruck Enchanted’ perfume ad is finally here… and it couldn’t be more ‘on brand’ if it tried.

“I love the look of my ad,” the country singer said. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”

“Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamoured – enchanted – when you know a little more about that someone and still feel that strong connection.”

And we bet more than a few people will be enamoured with her latest ad campaign. We hope the scent smells just as magical as the ad makes out. We’ll keep you posted as to when it officially goes on sale!

[Sassi Sam]