As we mentioned yesterday, purple is one of the hottest colours of the current season, with the likes of Eva Longoria and Jennifer Lopez showcasing how stunning the shade can look at recent red carpet events.

And now, ex TOWIE star Amy Childs has also demonstrated that it’s just as eye-catching and captivating in ad campaign format too, as she can be seen striking a pose for the ad of her debut fragrance. We love the styling Miss Childs!

The perfume comes in a round, dazzling purple bottle, and is available to get your hands on right now. We can’t wait to smell it – the scent has been flying off the shelves, so Amy must have done something right!

Will you be trying Amy’s debut perfume?