Quintessential British brand Burberry has just opened a brand new flagship store in Regent Street –  and at an impressive 44,000 square feet, it’s the biggest ever in the city of London! We think that deserves a hearty round of applause!

The store was designed to reflect the experience users get on the website, and it’s even been divided into separate sections such as Bespoke, Acoustic and Experiences. (The room in the pic above is the Acoustic one… pretty cool, huh?!)

“Burberry Regent Street brings our digital world to life in a physical space for the first time, where customers can experience every facet of the brand through immersive multimedia content exactly as they do online,” said Angela Ahrendts, the CEO of Burberry. “Walking through the doors is just like walking into our website. It is Burberry World Live.”

And to celebrate the launch in style – the only way Burberry knows how – the brand has designed a special Regent Street collection comprising of gold outerwear. Exciting stuff!

The new Burberry flagship is at 121 Regent Street – happy browsing/shopping!