Remember that 1970 jumper that all the celebs from Kate Moss to Alexa Chung are obsessed with? Well, it’s creator Bella Freud is opening her first ever store at Bicester Village, which means you can see the jumper and many more of her gorgeous creations in the flesh.
“A shop gives me the opportunity to create a little world and reveal the background to some of my ideas,” she told British Vogue. “It’s quite an intimate space and I have created lots of new products, such as Ginsberg Is God and Je T’Aime Jane scented candles, badges, kids dog T-shirts and lots of other desirable things. Bicester Village is incredibly well-run and has great marketing and outreach.”
The pop up store is open until the middle of January, and you never know, Bella may get a more permanent residence sometime in the near future. The designer even hinted that she had her eye on Mount Street, so watch this space!
Will you be popping in to check it out?
