High street fave Topshop has just released its first ever Christmas film – a 360 degree interactive digital campaign featuring the one and only Kate Bosworth!
For the past five days, the Twittersphere and overall blogosphere has been buzzing with speculation about who the mysterious campaign star could be, as Topshop has been sneakily releasing pics of Kate in various locations with her face blurred out. People were invited to guess the identity of the mysterious star by using the #whosthatgirl hashtag for a chance to win a £500/$1000 Christmas shopping spree. Did you get it right?
The film features Kate Bosworth performing the classic Christmas tune Winter Wonderland wearing a custom-made evening dress that she designed with the high street store.
“This project brings together two important aspects of my life: cinema and fashion,” Kate said in the press release. “I have always been a fan of the Topshop brand and it has been an honour to work with Sir Phillip and the team. I hope everyone enjoys watching it as much as we did making it.”
The film will be shown on the store’s website, cinemas, digital billboards, giant screens installed in flagship stores and interactive audio windows worldwide.
Do you love Kate’s dress and shoes? They will be available as a special made to order on the website in conjunction with the new store opening in LA in February next year, so keep your eyes peeled for more deets about that when we get them.
We’re glad the mystery has finally been solved!
http://youtu.be/bULAE2cZDJI
