WHO: If unique style is all about challenging the norm and rewriting the rules, then Jord Wood Watches are up there with the trendsetters. “Jord,” which is Swedish for “earth, soul and land,” aims to transform the way we look at the humble wrist watch, steering clear of traditional horological materials such as metal and rubber and, instead, crafting unisex watches entirely from wood and other natural materials.

WHY: Using various types of wood from around the world, each Jord watch is as unique as an iris print, with a distinctive grain design setting each model apart. An equal match to other classic, hard-wearing watches on the market; Jord watches come with a hardened scratch-proof glass face, a range of reliable movements and in an array of look-at-me bezel designs.

From the earthy Fieldcrest series to the perfect-for-watch-exhibitionists 746 Series; you’ll be hard-pressed to make a swift decision when clicking one home! Designed to be splash proof, these watches make an ideal purchase for outdoorsy types. Or, If you’re done with the overworked Michael Kors bracelet watch, then a Jord piece might make for a refreshing, rule-bending alternative.

OUR FAVOURITE PIECE: Although our smart phones double up as the Rolex we never had when it comes to clock watching, we wouldn’t miss the chance to land a watch that tickled our time telling fancy. The Sully series in natural green (pictured above, right) has made it onto our watch wish list, thanks to its wear-with-everything appeal.

Bought a Jord watch, or thinking of snapping one up? Upload a picture wearing your timepiece to Instagram or Twitter using #jordwatch, and get in on the social media action. You could even be in with a chance of winning some fantastic prizes!

Shop the completeWood Watches collection..