Ladies get in formation. Beyoncé’s activewear brand Ivy Park is set for release on April 14th!
Developed in partnership with Sir Philip Green the Spring/Summer 2016 collection which consists of fitness clothing, footwear and accessories will be available globally both online and instore at Topshop, Nordstrom, Zalando, Net-a-Porter, Selfridges, JD Sports, Namshi, Zalora, The Iconic, Glue Store, Myer and Hudson’s Bay.
Of the collaboration Beyoncé said,
“Sir Philip has created some amazing collaborations but I wanted a partnership and stand-alone brand. When I’m working and rehearsing I live in my work out clothes but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
The standalone brand has been in the works for the past 18 months and we can’t wait to see what the two heavyweights have in store for us.
