Is it just us, or has the world of celebrity-endorsed perfumes got completely out of control? Nowadays there’s a new one released practically every week with some form of endorsement attached. So with that in mind, good old Justin Bieber has decided to add his scented creation to the ever growing list. Great.
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Lady Gaga is launching a perfume!
So remember a while ago when rumours were rife that one certain Lady Gaga was launching a perfume, only to be quashed a few days later by Coty who said no such thing was happening? Well it is! And it’s with Coty! They’re such devils. Stephan Mormoris, senior vice president of global marketing at Coty (who hold the license to any worthy celebrity fragrance), has done one big fat full circle this morning after announcing that Lady Gaga has signed a long-term contract with the company to create fragrances under her name. According to WWD the agreement between the pair was finalised last week, and the first scent is set to roll out in time for spring 2012, though there’s no news on what it’ll smell like or quite how extravagant the bottle will be. What is clear, however, is just how pleased Coty is with its new coup, describing her as a “phenomenon” and a “fascinating cultural force” who can electrify the market – or make them a one huge wad of cash, in other words. We’re eagerly awaiting the first sneak peeks of the fragrance’s design – let’s hope it’s more leather and lace and less, er, meat.
Read MoreLady Gaga to launch perfume?
Frankly, we’re not at all surprised by the rumours doing the rounds this morning because it was only a matter of time before Lady Gaga, en route to world domination, would embark on her brand. And if today’s whispers are anything to go by, first up is a perfume.
Read MoreBeyonce succumbs to the celebrity fragrance
Jennifer Lopez, Avril Lavigne, Christina Aguilera, Sarah Jessica Parker, Mariah Carey, Alex Curran. These ladies all have one thing in common, despite the fact that the mention of Alex Curran within this list of high profile celebs seems slightly wrong. Yes, they have all put their names to fragrances of course, and WWD have just revealed that Beyonce will be the next star to release her own scent. The popstar – who often refers to her stage alter ego, Sasha Fierce – teamed up with Coty, the company responsible for the celebrity fragrance launch that started the craze back in 2002: JLo’s Glow. While many assumed that the singer would follow in the footsteps of husband Jay-Z and sign a deal with Parlux Fragrances inc. Beyonce revealed that she didn’t rush into accepting a fragrance company to collaborate with: ‘For me, fragrance reflects a woman’s attitude and unique sense of style… while I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s refelective of my inner power.’ Beyonce’s timing however, is not the best, for NPD group have estimated that the average celebrity fragrance only generated around $2.5 million in 2008. Now, that definitely doesn’t sound like a profit to turn your nose up at but it is worth considering that sales have dropped dramatically since celebrity perfumes first hit the shelves. JLo must have been rubbing her hands in glee when Glow was launched, making $100 million worldwide in its first year! So. Another year, another celebrity fragrance. We love Beyonce, but we’re not sure what to make of this. We think we’ll reserve judgement until we can get a whiff… thoughts? Beyonce’s perfume is set […]
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Drew Barrymore to launch Wal-Mart make-up line?
Drew Barrymore has quite the presence in the cosmetics world; she’s previously worked with Lancome, and has been the face of CoverGirl for the past five years! However, the newly-married yummy mummy is taking things one step further now by teaming up with Wal-Mart to create her own make-up line. Is this because she might be replaced as CoverGirl ambassador? Perhaps… although nothing has been confirmed yet so lets not jump the gun! Drew’s upcoming make-up line will be stocked exclusively at Wal-Mart, and we’ll let you know when the official launch date is as soon as we find out. Do you think the collaboration is a good idea or should Drew have gone for something more conventional like a celebrity perfume (which, by the way, she still hasn’t got)? [WWD]
Read MoreAn interview with semi permanent make-up artist Sarah Jagger
Sarah Jagger has an unusual job. For a start she gets to touch the faces of famous people for a living. As a make-up artist regularly called upon to style people for the red carpet, for music videos and for photo shoots, you may not think that is anything out of the ordinary. However Sarah doesn’t just apply make-up with a brush. Oh no, that would be too easy. Sarah specialises in applying permanent make-up with a needle. Ouch.
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How To Get Supermodel Style On A Budget
Glamorous supermodels earn their reputation from looking fabulous in every respect – hair, fashion and makeup. However, there’s no need to spend a fortune on stylists, designer wear or makeup artists to adopt supermodel style if you know the tricks of the trade. Instead, pay attention to some of the key principles and be clever with your cash to make the most of your personal supermodel status. Here are a few ideas to help you get started: Your crowning glory Unless they’re getting ready for the runway, supermodels tend to make sure their hair is styled quite naturally and is always clean and shiny. Whether your hair is long or short you can use inexpensive shine drops to bring out the colour and make it look extra smooth and glossy – simply add a few drops and work them through your hair, starting at the ends and moving towards your scalp before blow-drying. Use on frizzy locks as long as you’re careful about the area around your hairline, as adding too much will make your hair look greasy. There are many different brands, including some containing organic products only, so you may want to shop around to find one that suits you best. Your wardrobe Supermodels don’t only wear designer garments, and certainly not all the time. Instead, they have developed the knack of combining stylish items from high street as well as designer stores in unique ways. To make this work you should aim to include one or two “statement” pieces in your wardrobe – these might be a designer bag, a scarf, a pair of shoes, a belt or a top, for example. This means you can dress up the clothes you buy from a great-value online portal, such as for-sale.co.uk, with a little touch of designer class. […]
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How to choose the perfect Christmas present
With Christmas just around the corner, you will be looking forward to hanging up the festive decorations, stocking the cupboards with tasty winter snacks and filling your diary with celebratory parties and events. However, there is one Christmas activity that many dread – choosing which presents to buy family members and friends. Christmas shopping is known for being a bit of a headache, especially if you leave it till the last minute. Dredging through the high street crowds in icy weather, desperately clutching onto the nearest gift set is not an experience that many enjoy. However, if you want to step away from the usual perfume and chocolates and treat your loved ones to something a little bit special, I Need Pampering has all the answers to help you choose the perfect present. Presents for mum It is always nice to surprise your mum with something special. But if she doesn’t need yet another piece of jewellery and still has plenty of her favourite skincare and perfume left, thinking of new ideas can be tricky. At I Need Pampering, we find that pamper days, afternoon teas and family portraits are popular presents for mums. The pampering gifts and afternoon tea gifts offer mums the rest and relaxation that they so deserve, while family photos provide them with a memento that they can treasure forever. Sisterly gifts If you are looking to spend some quality time with your sister or sister-in-law, a spa day for two can be perfect. Not only do you get to treat her to a pampering session, but also get to catch up on all the latest gossip and goings on together. Makeover and photo shoot days are also popular presents for teenage and young sisters. The trendy makeup and hairstyles, flashing lights and portfolio of photos […]
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Justin Bieber’s Someday named WWD’s fragrance of the year
Celebrity fragrances have never been bigger, and 2011 has presented us with a multitude of fab-smelling scents courtesy of some very famous faces. Akin to everything else he puts his name to, Justin Bieber’s debut women’s fragrance ‘Someday’ understandably was a massive hit, although we never anticipated this level of success. The scent is so popular and has sold so widely across the world that it has been named Women’s Wear Daily’s fragrance of the year – an achievement if ever there was one.
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Katy Perry to launch a second fragrance; asks fans to guess the name
Katy Perry is ‘doing a Selena Gomez‘ and is encouraging her fans to get involved with the ins and outs of her second fragrance. Not that she needs their help – her debut fragrance Purr did amazingly well – but it’s nice that she’s including them.
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Selena Gomez wants your help with her debut fragrance
No one can accuse Selena Gomez of not listening to her fans. The 19-year-old pop star is keen to follow in her boyfriend – that’s Justin Bieber‘s – footsteps and create her very own fragrance.
Read MoreSo you want to bag a Prince? We calculate how much it cost Kate
When Kate Winsor, née Middleton, stepped out at the Queen’s birthday celebrations last weekend, all eyes were on her. Wearing a mix of designer and high street, she dazzled in Alexander McQueen and Zara and caused a fashion frenzy in the process, as per.
Read MoreKatie Price to launch her own fashion label
It goes without saying we all secretly love cashing in on our favourite celebs’ sartorial fashion sense, but when we heard news that Katie Price is set to launch her own fashion and accessories label, well, that’s not quite what we had in mind for spring.
Read MoreEva Longoria launches fragrance
We didn’t think it’d be too long before the actress and face of L’Oreal Paris dipped her toe into deeper beauty waters , now we hear that Eva Longoria Parker is launching a signature scent.
Read MoreBeyonce launches ‘Heat’ fragrance
Since reporting news a while back that Beyonce was joining the fragrance frenzy, we’ve been waiting to hear more details. Well, now that we’ve got them, there’s only one word to describe her first scent , hot.
Read MoreFergie launches fragrance for Avon
Fergie, Black Eyed Peas frontwoman and all-out fashionista, is the latest A-lister to join Avon’s ever-growing cast of celebrity collaborations.
Read MoreTom Ford’s naked sell
Tom Ford says people look better naked. The fashion designer has his own range of eyewear, fragrances and a luxury menswear line and prefers using raunchy advertising campaigns to promote his products. Tom, who once posed with a naked Keira Knightley and Scarlett Johansson for a magazine cover, said: “How else are you going to sell perfume to heterosexual men? “I hate talking about sex. The thing is, people look much better naked. They are all the same colour and they can’t screw up. You see someone at the gym and they look great. Then they put their clothes on.”
Read More50 Cent launching fragrance
50 Cent is releasing a fragrance. The ‘Candy Shop’ singer is teaming up with Lighthouse Beauty – which is made up of celebrity managers at Brand Asset Management, the stars they represent and developers of perfumes – to release the men’s cologne, which will be called Power by 50 Cent. Chief executive officer of Brand Asset Group Chris Lighty confirmed: ‘The typical musician or actor might not know much about developing a fragrance or a skin care line, but he definitely wants to capitalise on his brand potential.’ The fragrance will launch in US department store Macy’s later this year.
Read MoreRihanna to launch fragrance
If you could smell like anyone who would it be? Would it be 50s glamour in the form of Marilyn Monroe? Or perhaps the scent of wealth a la Victoria Beckham? No I know who you want to smell like, it’s Rihanna isn’t it?! Of course it is. And what would you like your boyfriend to smell of? It has to be Kanye West and Jay-Z. Yes, this is just the next line of fragrances to be hitting our shelves.
Read MoreEau de Avril
It looks like the rock gods have spoken and they have decided that rockstars must meddle in the worlds of fashion and beauty. Only last week did we announce that
Read MoreOur Gorgeous Gift Guide: For mum, sister or best friend!
Molton Brown bath & body set, £35 available at
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