American Apparel is to controversy what Mary-Kate is to Ashley, so it comes as no surprise to learn that the brand’s latest ad campaign featuring a topless model with […]
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Tag: american-apparel
Lunchtime Buy: American Apparel unisex plaid shirt
Want something that will look equally as good on you as it would on your boyfriend? We’re not talking an oversized jumper or baggy boyfriend jeans, we are talking about […]
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Should ‘irresponsible’ ads be banned outright?
Another day, another highly charged fashion controversy. Teamed with comfortable casualwear and an extensive archive of controversial adverts, clothing retailer American Apparel knows a thing or two about comfortably creating […]
Read MoreAmerican Apparel partners with eBay
In a bid to hopefully boost their internet sales, American Apparel have teamed up with online heavy-weight, eBay.
Read MoreWeekly Round-up
See the first look at Madonna and Lourdes’ clothing line, find out what Giorgio Armani had to say about young suicides in the fashion industry, and could copy-cat designs actually […]
Read MoreWeekly Round-up
The latest on the Principles by Ben di Lisi collection, catch a first look at the new Alice line from Alice Temperley, and find out which brand wants your behind… […]
Read MoreLunchtime buy: T-post subscription
This is a bit of a different ‘Lunchtime buy’ from us here at My Fashion Life but we were rather taken by the concept behind unique magazine T-post, that we […]
Read MoreChristmas shopping on a virtual high street
The thought of Christmas shopping may fill us all with dread, but a new website plans to help banish those festive fears. This may be the second time in two […]
Read MoreMixing It Up: Coming Soon to American Apparel
Aside from their lewd, attention-grabbing ads, everything at American Apparel pretty much conforms to a muted aesthetic. They do the basics well, but at some stage a wardrobe complete with […]
Read MoreSteep VS Cheap: A trend to dye for..
Hippies rejoice! if you haven’t heard, tie dye is back, and boy it’s back with a vengeance. For a style that any original Seventies girl would be proud of….fashion’s favourite […]
Read MoreWoody Allen gets $5 million from American Apparel
In March 2008, film director Allen filed for a $10 million violation of privacy suit, as the t-shirt loving brand pioneered a billboard campaign with Woody Allen’s face on it […]
Read MoreLove it or hate it: the crop top strikes again!
Immersing myself in the return of early 90s trends and celebrating with a few episodes of Saved by the Bell, I slowly began to realise that one of the true fashion horrors […]
Read MoreColourful, Comfortable and Chic Knickers Courtesy of American Apparel!
From men’s briefs, t-back thongs and invisi-thongs to the shirred back panties and über-sassy and über-comfy tap panties, American Apparel bares it all in their new viral ad to promote […]
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